.png){kind=logo}
Cavalry gives you the support you need, right when you need it.
How can we help?
We're brand designers and strategists who work with small businesses across diverse sectors. We build websites, create slide decks, design branded documents and produce social media graphics that match the quality of your actual work.
Everything starts with proper planning. We work out what you're trying to communicate before designing anything. The strategy comes first, then the execution.
Core services
Website design & development
Professional websites built on Wix Studio with proper structure, all legal policies, light SEO and clear training so you can update it yourself when you need to.
Brand strategy & positioning
Discovery work to understand your business, your clients and what makes you different. We help you work out what you're actually trying to say before we design anything.
Visual brand materials
Slide decks, branded documents, pitch materials, reports and proposals that match the level you're operating at. No more premium-level expertise delivered through rushed PDFs.
Social media design
Branded graphics for Instagram, LinkedIn and Facebook. Consistent visual identity across all your social channels with templates you can reuse.
How we work: two simple steps
Every good website requires careful forethought. That's why we start with a short planning phase (optional, but recommended) to figure out exactly what you need, before moving to the build stage.
You only pay for what you need. Choose your planning level, then choose your build level. Clear prices at each stage.
The planning stage
Before quoting for a build, we run a short, paid planning session to figure out exactly what you need. This prevents building in the wrong direction, saves endless revisions and means you get what you actually need.
If you already have a clear brief, content and sitemap, you can skip this stage and go straight to the build.
Planning options
Quick start
£250
Have a rough idea or some draft content?
-
1 planning call
-
Basic sitemap
-
Rough structure
Structured planning
£395
Need help shaping the whole site?
2 planning calls
Detailed sitemap
Content outline
Page structure plan
Full discovery
from £550
Want to go deep into strategy & user flow?
Discovery workshop
Comprehensive sitemap
User journey mapping
Brand clarity work
If you already have a clear brief, content and sitemap, you can skip this stage and go straight to the build stage.
Website build packages
After the planning stage, we'll give you a fixed price for the build based on the size of the site and complexity you need.
We use the powerful and flexible Wix Studio platform, an agency-standard platform offering professional, responsive and advanced business solutions.
All websites include:
-
Mobile-friendly design
-
Contact form
-
Social media links
-
Light SEO setup
-
All legal policies (Privacy, Cookie, Terms, Accessibility) - GDPR compliant
-
Domain connection support
-
Step-by-step guide showing you how to update your specific site
Optional add-ons
Available for all website tiers.
-
Members' area: +£600
-
Blog setup (3 posts): +£200
-
Newsletter integration: +£150
-
E-commerce functionality: +£600
-
Custom integrations: £500+
You’ll always get a final quote before any build starts – no surprise fees.
Domain names & web hosting
Domain names and hosting aren't included in the pricing (usually £10-£20/year for domain, £5-£15/month for Wix hosting), but we'll guide you through what to get and connect everything as part of the build.
Visual brand materials
Beyond websites, we create the branded materials that represent your business day-to-day.
Slide deck design
Professional pitch decks, client presentations and branded slide templates.
Pricing:
-
Standalone deck: £300-£600 (depending on complexity)
-
Add-on to website project: £200-£400
-
Template system: £400-£700 (reusable branded templates)
Branded documents
Proposals, reports, one-pagers, lead magnets and marketing materials with consistent branding.
Pricing:
Single document: £150-£300
Document suite (proposals, one-pagers, etc.): £400-£600
Template system: £300-£500
Visual brand materials
Beyond websites, we create the branded materials that represent your business day-to-day.
Professional pitch decks, client presentations and branded slide templates.
Pricing:
-
Standalone deck: £300-£600 (depending on complexity)
-
Add-on to website project: £200-£400
-
Template system: £400-£700 (reusable branded templates)
Slide deck design
Proposals, reports, one-pagers, lead magnets and marketing materials with consistent branding.
Pricing:
-
Single document: £150-£300
-
Document suite (proposals, one-pagers, etc.): £400-£600
-
Template system: £300-£500
Branded documents
_svg.png){kind=logo}
Social media design
Branded graphics for Instagram, LinkedIn and Facebook that maintain consistent visual identity across all your channels.
What we offer:
Reusable Canva templates you can edit yourself to create on-brand posts without design skills. Each template pack includes 5-10 different layouts (quote posts, announcement posts, tips posts, behind-the-scenes posts) with your brand colours, fonts and style built in. You simply swap the text and images to create new posts whenever you need them.
We design the graphics, then schedule and post them for you in your chosen platform (Meta Business Suite, LinkedIn, etc.). This saves you the hassle of figuring out the posting side and ensures your designs actually get used. We provide a content calendar showing what posts when.
This is design delivery with scheduling included - not social media management. We don't create ongoing content, respond to comments or analyse engagement.
-
Template pack (5-10 reusable Canva templates): £200-£300
-
Custom graphics pack (10-20 designed posts + scheduling): £400-£600
-
Monthly design retainer (ongoing graphics creation + scheduling): £150-£300/month
-
Social media design
Branded graphics for Instagram, LinkedIn and Facebook that maintain consistent visual identity across all your channels.
What we offer:
Reusable Canva templates you can edit yourself to create on-brand posts without design skills. Each template pack includes 5-10 different layouts (quote posts, announcement posts, tips posts, behind-the-scenes posts) with your brand colours, fonts and style built in. You simply swap the text and images to create new posts whenever you need them.
We design the graphics, then schedule and post them for you in your chosen platform (Meta Business Suite, LinkedIn, etc.). This saves you the hassle of figuring out the posting side and ensures your designs actually get used. We provide a content calendar showing what posts when.
This is design delivery with scheduling included - not social media management. We don't create ongoing content, respond to comments or analyse engagement.
-
Template pack (5-10 reusable Canva templates): £200-£300
-
Custom graphics pack (10-20 designed posts + scheduling): £400-£600
-
Monthly design retainer (ongoing graphics creation + scheduling): £150-£300/month
-
Ongoing support: design retainer
Once your website is live and your brand materials are in place, you might need occasional design support. That's where a retainer partnership with Cavalry delivers.
A retainer gives you access to ongoing design work without the admin of separate quotes for every small job. Perfect for businesses that need regular updates, new materials or consistent design support.
What retainers cover
Website updates & maintenance
-
Small content changes and image updates
-
Adding new pages or sections
-
Monthly health checks (security, speed, link integrity)
-
Quick fixes for technical issues
Brand material creation
-
New slide decks and document templates
-
Branded materials for campaigns or events
-
Social media graphics and templates
-
Marketing materials and one-pagers
Strategic support
Monthly or quarterly check-ins
Advice on visual brand consistency
Planning for new projects or campaigns
What retainers don't cover
We're designers and strategists, not marketing consultants. Retainers don't include:
-
Marketing strategy or funnel planning
-
SEO work or paid advertising
Ongoing support: design retainer
Once your website is live and your brand materials are in place, you might need occasional design support. That's where a retainer partnership with Cavalry delivers.
A retainer gives you access to ongoing design work without the admin of separate quotes for every small job. Perfect for businesses that need regular updates, new materials or consistent design support.
What retainers cover
Website updates & maintenance
-
Small content changes and image updates
-
Adding new pages or sections
-
Monthly health checks (security, speed, link integrity)
-
Quick fixes for technical issues
Brand material creation
-
New slide decks and document templates
-
Branded materials for campaigns or events
-
Social media graphics and templates
-
Marketing materials and one-pagers
Strategic support
-
Monthly or quarterly check-ins
-
Advice on visual brand consistency
-
Planning for new projects or campaigns
What retainers don't cover
We're designers and strategists, not marketing consultants. Retainers don't include:
-
Marketing strategy or funnel planning
-
SEO work or paid advertising
Retainer pricing
10 hours
£350 / month
10 hours of design support per month. Any extra hours charged at £40/hour
20 hours
£700 / month
20 hours of design support per month. Any extra hours charged at £40/hour
30 hours
£1,050 / month
30 hours of design support per month. Any extra hours charged at £40/hour
Retainers are payable in advance of work starting. All client interaction is billed against the retainer hours.
Ad hoc hours
If you don't need a retainer but have the odd job here and there, we offer ad hoc hours at £40 per hour. Useful for one-off updates, quick fixes or small projects.
Fast track option
Need something urgently? We offer a fast-track website build service for organised clients with content ready to go.
Timeline: Planning Monday, delivered the following Monday
Pricing: Standard build price + £200 fast-track fee
Requirements: Content, images and sitemap ready before we start
