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Thoughts from the drawing board: building better brands and digital homes


The pink and green audit: a professional website audit small businesses can trust
In modern schools, we moved away from the aggressive red pen toward "Pink for Think" and "Green for Growth." Here is how to apply that same perspective to a website audit small businesses can actually use to see if their digital home is still working for them.

Barney Braithwaite
Jan 303 min read


It wasn’t wasted time: how the classroom and the agency became my design edge
I get asked how I went from being a primary school teacher to founding a creative studio. Looking back, I’ve realised that none of that time was wasted. Here is how my previous lives became my design edge.

Barney Braithwaite
Jan 232 min read


Why every brand needs a plan before a single pixel is placed
Starting a website with visuals is like picking a playlist before you've found the house. I explain why copy-first design is the engine of your brand and why website planning must come before the first pixel.

Barney Braithwaite
Jan 162 min read


Is your ‘village’ branding undermining your expertise?
We all start somewhere, usually with a DIY website cobbled together for speed. But what happens when you outgrow that village branding? Here is why you need a professional brand identity that matches your level of expertise.

Barney Braithwaite
Jan 92 min read


Why I build in Wix Studio (and why I avoid WordPress)
I chose to ignore the web design snobbery that treats WordPress as the only professional option. Here is why I moved toward a platform that prioritises clarity over clutter, and why it is a better result for the founders I work with.

Barney Braithwaite
Jan 23 min read
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