Smart Steps Consultancy
Smart Steps provides evidence-based sleep consultancy support to families, alongside professional training and resources for healthcare practitioners.
← All work


What they needed
Emily wanted a website that would position Smart Steps as a modern, sophisticated partner - moving beyond typical wellness stereotypes to present the rigorous, clinical expertise her business offers.

How the Cavalry helped
Brand strategy first, then a full brand refresh and a custom-built website. I gave families and practitioners their own paths through the site, with a members’ area to hold the practitioner training content.

Mission accomplished
One site that speaks to both audiences without either overshadowing the other. Families land somewhere warm and professional; practitioners get a secure space for training and community. The brand now works across Emily’s social media and training too, and has room to grow.

Barney did a rebrand on my website, the new website really fits the new brand. I would highly recommend Barney for anyone thinking of improving their current website. I absolutely love what has been done and it's really helped the new business with the launch.
Emily Martin
Founder, Smart Steps Consultancy


Barney did a rebrand on my website, the new website really fits the new brand. I would highly recommend Barney for anyone thinking of improving their current website. I absolutely love what has been done and it's really helped the new business with the launch.
Emily Martin
Founder, Smart Steps Consultancy

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